Member as well as seeing the group as a whole. Thedemandsof therecord label will includetheneed for lotsĪs this music video is made by a band made up of four girls instead of just one artist there is a need for individual shots of each It shows the audienceĪnother side of the band and illustrates that they can both act and perform. The band singing the lyrics to the camera which fits with the music and makes the video more personal. There are also separate cutaways from the story where the tone and atmosphere of the visuals are created by simply having Magic/powers they have from the spell is also amplified as no-one could really experience this and their use of it in the This is unlikely in real life as the way they get treated by their peers is also over the top and un-realistic. Everything about the girls before the transformation symbolises themĪs geeks from their choice of clothing to make-up and hair and even their facial expressions that they pull to try andĭemonstrate this. However, there are amplification elements this video as both sides of the girlīand (before and after) seem to be very over the top. Now have the power to make others desirable. Popular before the transformation and so get blanked by their crush whereas afterwards they are noticed for their style and This music video is illustrative as the narrative is quite straight forward and so follows a simple pattern.
This therefore reflects the tone of the music and makes this and the visuals appear more synchronised. Points of the song for example, when they first return to school after their transformation they walk down the corridor to theīeat of the music. It is also used by the group in the video as they match their movements to certain
Tone of the music as a new verse is starting. This is seen through the change of scene after the word “hey” is used to keep the video flowing and to reflect the This music video uses the beat of the music to reflect the atmosphere of the visuals by following that ThetoneandĪtmosphereof thevisual reflectsthat of themusic.As this visuals play out a story it is harder for it to be connected to the music than if it were just a dance routine or shots of Thereisarelationship between music and visuals. However, it is still shown by inserting shots of the artists singing whilst acting as well as during it by providingĬutaways of the individual members singing without the story element. The video follows the narrative and so the relationship between the lyrics and visuals is This video follows a narrative as it creates a story about four un-popular, geeky girls who find and complete a magic recipe andīecome attractive, popular characters. Thereisarelationship between lyricsand visuals. Shots of the band, 2.06 Shots of individuals, 2.38 Friendship before and after, 0.27, 1.39 Which are likely amongst this genre and target audience. The emphasis is mostly on the band as a wholeĪnd their friendship but there are also close ups of each member to allow for the audience to see their favourites Throughout this video there are different shots used of both the whole band and individual members whichĭemonstrates the genre of pop and the characteristics of bands. The current trends to keep with the genre of the song and attract the audience. Group becomes the trendy and fashionable which is a characteristic of the pop genre. After their ‘magic’ transformation in the video the Showing that they are the best of friends before and after the transformation, as expected.Īnother way in which this music video demonstrates genre characteristics is by including on-trend, fashionableĬlothing that would be admired and idolised by the audience. Girl band, pop genre characteristics by including lots of shots of the band as a whole as well as individually and The groupĭemonstrates the genre of the song through these personal links by including shots of the group singing andĪcting out parts of the lyrics which is again, common amongst the pop genre. Having sleepovers which are all things that are common/stereotypical of your teenage years. The girls in the video are seen going to lessons in school, working in the library and The song isĪimed at teenagers and so the video uses certain characteristics of teen culture to make it more relatable for the In Little Mix’s video ‘black magic’ we see certain characteristics that represent the video genre, pop. Music videosdemonstrategenrecharacteristics Music Video Analysis, Black Magic-Little Mix
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